September 2026
Faster, sharper AI with GPT-6
Your AI assistant and flow builder now run on GPT-6 Astra, and WhatsApp replies, weather overviews and demand signals on GPT-6.1 Sol, still processed in the EU with zero data retention. WhatsApp replies arrive about twice as fast, and the assistant gives clearer, better-checked answers.
Add many carousel products at once
Paste a list of SKUs into a carousel advert and each product is added in one go, in the order you listed them. Filling a carousel for a new promotion now takes seconds.
Write your own stock messages
Set your own wording for out-of-stock, low-stock and in-stock messages in Store Settings, so customers see stock in your store's voice, from product lists to the basket.
Welcome contacts back with a START button
When a customer asks to join or rejoin your WhatsApp channel, the AI assistant now replies with a START button, so they can opt back in with a single tap.
Cleaner category links
Category IDs are now tidied into simple lowercase web addresses, so Crisps & Snacks lives at crisps-snacks. Every category link on your storefront is short, readable and easy to share, and your import files work exactly as before.
More images per product
Product imports now accept as many image URLs as a product needs. Every picture in your feed appears in the product page gallery, however large the range of shots.
Result counts now name your filters
Every list count now says exactly what you are looking at, so Showing 1–16 of 16 opted-in contacts or Showing 1–8 of 8 submissions for Human handoff replaces the plain totals. Searches, tags, statuses and date ranges all appear in the count, making it obvious when a filter is narrowing what you see.
Contacts opens on your opted-in audience
Contacts now opens on the people who have opted in to marketing, so the audience you can message is the first thing you see. Switch the consent filter to All marketing consent statuses, Opted-out or No marketing consent whenever you need the wider list.
Clearer names on Contacts
On Contacts, Name is now simply the contact's own name, and the customer they buy for sits in a single Customer column with the reference underneath, matching every other list. Contact files and exports use the same wording, with NAME for the person and CUSTOMER_NAME and CUSTOMER_REFERENCE for the account they belong to.
Category imports keep going
A category file now imports even when a row names a parent that is not in the file. Those categories are flagged as Orphaned in eCommerce → Categories so you can tidy them up at your own pace, while the rest of your catalogue updates straight away.
More barcodes per product
Products can now carry as many barcodes as you need. Product imports and the product form accept every EAN, case code and PLU your range uses, so scanning any of them finds the right product.
Banner images in flows
Ask the flow assistant for a wide banner or a 16:9 image and your flow shows it as a banner rather than a square. The Images tab now shows each picture at the shape it will have in WhatsApp, so you can choose one that fits.
Format WhatsApp template text with a click
Select any text in Body text and choose Bold, Italic, Strikethrough or Monospace to style it, with the preview beside the form showing exactly how customers will see it. Keyboard shortcuts work too, and Formatting help lists every mark WhatsApp understands, including quotes and lists.
See your assistant's steps at a glance
The Assistant and the flow editor now show a single line naming what they are doing as they work, and a tidy summary of the steps taken once they finish. Expand it whenever you want to see how an answer was put together, including the websites a web search drew on.
Find your records with the Assistant
Ask the Assistant to find customers, orders, campaigns and other records from the modules you use. Filter your results and ask follow-up questions to get the details you need without moving between screens.
Ask the Assistant about conversations and recipients
The Assistant can now read a contact's WhatsApp messages from this week and last week, list the campaigns a contact has received, and show who received a sent campaign. Ask it to summarise your latest conversations or check how a campaign landed with a customer, straight from the chat.
See which campaign recipients have submitted
The recipients list and export now show each contact's latest submission time for the campaign. Filter out those who have submitted in your spreadsheet, then paste the remaining customer references into a new segment to follow up.
See your words as you speak
Speak into the Assistant, media generator, flow editor or feedback form and see your words appear as you talk. Live dictation works in supported desktop and mobile browsers, including Safari, with a recording indicator and timer to keep you in control.
Larger customer lists in segments
Customer lists in WhatsApp segments now take up to 2,500 customer references, five times as many as before. Paste a bigger selection from your ERP, CRM or accounts system and target it in one segment.
Import limits in every guide
Every import guide now lists the limit for each column, so you can check your file before you upload it. eCommerce importers also tell you exactly which value is too long, naming the row and column, instead of shortening it quietly.
Help on every admin screen
Every page in the admin panel now has two help buttons in the top bar. Choose Read the guide to open the documentation for the screen you are on, or Ask the assistant to have the ProConnect Assistant explain how the feature works, drawing on that same guide.
A guide for every screen
The documentation now mirrors the admin sidebar, with a guide for every screen from the Dashboard through AI Tools, Media, WhatsApp, eCommerce, Payments and Admin. Each guide explains what the feature does, when to use it, the steps to follow and what to check if something looks wrong.
Focused conversation history
WhatsApp conversations now focus on this week and last week, so the latest exchange is easy to read. The same view is available on each contact's page, with a clear start date above the messages.
Build segments from customer lists
Paste or upload large customer lists to create WhatsApp segments, with a report showing which references matched your customers. Add customers to an existing list or replace it when your selection changes, then use the segment in your campaigns.
Recognise contacts by their names
Import people’s names with your WhatsApp contacts so your team can recognise them across contact lists and conversations. Imported names take priority, while WhatsApp profile names remain visible on each contact’s page and in exports.
Ask the Assistant about WhatsApp policies
The ProConnect Assistant now draws on Meta’s official policies and documentation to help with WhatsApp questions. Ask about customer consent, message templates or sending limits, and follow links to the official guidance in its answers.
The assistant now reads the documentation
Ask the assistant how to use ProConnect and get an answer drawn from the documentation. Each answer links to the relevant page so you can follow the steps and explore further.
Ask the Assistant about CSV files
Attach CSV, text, Markdown and JSON files to the Assistant to explore supplier price lists, compare figures and summarise notes. Save a spreadsheet as CSV, attach it and ask your question.
Find campaign audiences by tag
Find the right audience faster when scheduling a WhatsApp campaign: browse segments under tag headings or search by segment or tag name. Your selections stay visible as you browse, making it easy to choose segments across different tags.
See WhatsApp's template editing rules before saving
A warning at the top of Edit template helps you check all your changes before saving: WhatsApp allows each approved template to be edited once in any 24-hour window, with a maximum of 10 edits in any 30-day window. Rejected and paused templates are exempt from these editing limits. Changes remain subject to Meta's approval; if a template becomes Pending, wait until it is approved again before sending it.
Return home from your store name
Customers can now select your store name or icon to return home. Longer names have room for two lines while the navigation bar stays the same compact height.
Rename and duplicate WhatsApp flows
Rename draft flows directly in ProConnect, or duplicate a published flow to start a new version while keeping the original available.
More room for products
A smaller shopping basket sidebar gives customers room to see more products across each row on desktop, while keeping their basket in view.
Paste and edit flow JSON
Paste or edit your WhatsApp form’s JSON directly in the flow editor, then apply your changes when ready. The Images tab now opens first so you can review your pictures before previewing or publishing.
Duplicate WhatsApp templates
Create a new Marketing template from an existing one with Duplicate. Review the copied content, give it a new name and submit it for approval.
Choose published flows in templates
Choose a published flow by name when adding a Complete flow button to a template. Guidance beside the selector helps you prepare your flow before using it.
Publish and update your WhatsApp flows
Save, preview and publish WhatsApp forms directly in ProConnect, with clear guidance for naming your flow. Open a published form to make changes, then choose Publish to make the updated version available in your messages.
Keep authentication dates when importing contacts
Re-importing an authenticated contact now preserves their existing authentication date. You can update customer links and record consent for new channels while keeping that date intact.
Keep update dates for unchanged topics
Knowledge imports now preserve the last updated date for topics whose content and visibility are unchanged. This applies to both Add or update and Replace knowledge base imports.
Export to Excel
Choose Excel (.xlsx) or CSV (.csv) from any Export button in ProConnect. Excel workbooks keep phone numbers, references and dates exactly as they appear in ProConnect, with dates shown in your company's local time, so there's nothing to tidy up before you start working with the data.
Shareable category links
Category pages in your online store now have short, tidy links you can bookmark or share with customers. Links follow your own category codes, so they stay the same across product imports.
Search within a category
Your online store’s search box and product count now show which category you are browsing. Customers can search within their selected categories and remove the category filters to search the whole catalogue.
Faster product search
Product searches return faster in your online store and in eCommerce → Products, helping customers build orders and your team find the products they need.
Ask the Assistant about images and PDFs
Attach images and PDFs to the Assistant to ask about prices, products and marketing materials. Add up to four files per message and ask follow-up questions in the same conversation.
Add media library pictures to your flows
Bring your WhatsApp Flows to life with pictures from your media library. Ask the assistant to add an image, then choose or upload a picture in the Images tab before saving and previewing your flow. Pictures are sized for WhatsApp automatically.
Build WhatsApp forms beside your assistant
Start creating WhatsApp forms and surveys straight away, then describe the changes you want with your assistant. Review your JSON as it updates, with instant local checks, and choose when to save and preview your flow in WhatsApp. On phones and tablets, switch between your assistant and the result, with the option to copy or download your work.
Clearer step-by-step guides
ProConnect guides now take you from choosing a feature to completing the task, with clear steps and help for common questions. Updated guides cover WhatsApp marketing, store imports, payments and voice session history, with shared reference pages for upload formats and consent.
Give your categories room to shine
Category images now span the browsing area, with a layout that adapts to desktop and mobile. Category details and View all products are grouped together beneath the banner, with a full-width browse button on mobile.
Home insights that fit your screen
Home insights now adapt to the space available, showing fewer pills on smaller screens and more on wider screens. Weather and demand details remain a tap away in a single row.
A neater way to browse categories
Browse your store with a cleaner category grid, with subcategory counts tucked beside each title. Tiles that open products keep a simple title-only layout.
Set AI instructions for each WhatsApp channel
Tailor automated replies to each WhatsApp channel with AI instructions. Set the enquiries it supports, its tone and the response to use when a question belongs elsewhere, while keeping your shared knowledge base in place.
Create WhatsApp Flows with guided validation
Draft WhatsApp forms and surveys with the ProConnect Assistant, with guidance on component placement and checks for navigation targets and required fields. Copy the complete JSON, replace any image placeholders and preview your Flow in WhatsApp Manager before publishing.
Your WhatsApp assistant can read PDFs
Customers can now send PDF documents on WhatsApp and ask questions about their contents. Your assistant can use the details when replying or recording a task, and refer back to recent documents for follow-up questions.
New image models for your marketing
Create marketing images with GPT Image 2.5 Sunburst in Media’s Generate flow and GPT Image 2.5 Flare in the ProConnect assistant. Choose Medium, High or Extra high quality in Generate, with High selected by default; the assistant creates all images at high quality. Both workflows let you save your creations to your media library or download them for your campaigns.
An easier back button on your phone
The back arrow on storefront pages is now larger and bolder on phones, so returning to the previous category, product or list takes one clear tap.
More room to browse on phones and tablets
A single compact toolbar gives products more space on phones and tablets, with page titles, back navigation and actions together. Product pages include a search shortcut, and Home insights scroll sideways so each label stays readable.
WhatsApp Two-way on your dashboard
Your dashboard now shows how many customers are talking to your assistant and how many requests it has recorded today, this week and over the last 28 days, with a breakdown by task so you can see what customers are asking for.
Page headings made for desktop browsing
On laptops and desktops, storefront page titles now sit alongside the content and page actions, giving products and categories more room. Phones and tablets keep their familiar back navigation.
A closer look at your products
Explore products with larger images and a thumbnail gallery, with descriptions and product information clearly arranged below. On wider screens, prices and quantity controls stay in view while you read.
Review your order at a glance
Check products, quantities and VAT totals in a compact order summary, with fulfilment choices and order notes together. On larger screens, the Place Order panel stays in view as you review, with clear guidance on anything still needed before you order.
More ways to connect with your customers
Help customers find your brand on TikTok, Threads, Bluesky, Snapchat and WhatsApp, alongside the social platforms already available. Choose your platforms in Store Settings and display their icons in your store's footer.
More room for mobile shopping
Mobile storefront pages now make better use of the screen, keeping products and browsing tools closer to the header while leaving room for your phone's status bar.
Keep your product filters within reach
On phones and tablets, active product filters now have their own row beneath the search controls, making each selection easy to see and remove. The Filters panel brings all your active selections together, including brands, special offers and barcodes.
More room for help and store information
Customers can contact your store through a clearer enquiry form and read about your business in a spacious new layout. Account and information pages now use the full screen width, while the basket stays alongside products as customers shop.
Find products with fewer steps
Product search and your shopping shortcuts now sit together in a compact header on laptops and desktops. A toolbar keeps categories, filters and sorting within reach as you browse, with a convenient Filters panel and labelled navigation tabs on phones and tablets.
Spot your favourites with a heart
Find and save favourite products with a consistent heart icon across navigation, product tiles, product details and the favourites page. A filled heart shows which products you have saved.
More room to shop
Your store now has a compact footer that gives more space to shopping, with contact options, help and social links neatly arranged beneath the page. It adapts from phone to desktop, alongside the full-width shopping layout.
Recent conversations at a glance
Your dashboard's conversations table now starts with the latest day, so recent activity is easy to find. Conversation and task tables stay compact, with headings visible as you scroll through the details.
Clearer product browsing and a compact basket
Browse products with larger images, clearly arranged details and prices, and a layout that adapts to your screen. Compact basket rows keep quantities and prices close at hand, with availability messages shown where you need them.
See each basket line total at a glance
Your basket now shows the total for each product alongside its unit price and quantity controls. A clearer order total keeps your item counts and VAT label easy to find as you shop.
Your account at a glance
Your Account page now puts your balance and overdue amount first, with payment options close at hand. Customer details and invoices are easy to find, with a layout that adapts to your phone, tablet or computer.
Find your way through categories
Explore your store with clear category headings, images and breadcrumb links. Category tiles show how many products or subcategories are inside, and View all products takes you straight to the full category range.
Clear category names as you browse
See each selected category by name as you browse products, including subcategories opened from demand signals. Remove individual filters to refine your selection.
See your campaign audience at a glance
Scheduled and sent campaigns now show whether you selected all customers or all contacts, with a tooltip on the audience name explaining who is included. Your chosen segment continues to appear for targeted campaigns.
Your basket at a glance
On laptops and desktops, your basket button now shows the total and item count together beside a clear trolley icon. See how much is in your basket as you browse.
Review your basket side by side
On laptops and desktops, review your basket beside a summary that keeps your total, Review Order and any minimum-order requirement in view. Offers and previously purchased products appear beneath your basket, while phones and tablets keep the summary above your items.
Keep your basket in view as you shop
On larger screens, your basket now sits beside the products, with totals and Review Order kept in view as you browse. The store uses the full width of your screen, giving you more room to shop.
Inspect your assistant's working
Expand a tool card in Assistant to inspect its parameters and results with syntax highlighting. Continue exploring lookup results and calculations with follow-up questions.
A simpler start on mobile
Start an Assistant conversation with three randomly chosen suggestions on mobile. Larger, easy-to-tap rows keep each suggestion readable, with the message box close at hand.
A clearer assistant conversation
Follow the ProConnect Assistant's reasoning and tool activity in a refreshed conversation view, with sources close to the answers they support. Copy replies, retry a request and start a new chat when you are ready to explore another question.
A simpler Assistant footer
The Assistant footer now focuses on a reminder to check important information, keeping the conversation area clear.
A fresh sign-in page for your store
Your store's sign-in page has a new look. Your logo takes pride of place above a cleaner, clearer form, and your brochure sits alongside it on a bright white background so your banners and images look exactly as you designed them.
Find segments faster
The Segments page now has a search box, so you can find a segment by typing part of its name. You can also tag segments in the same way as campaigns, then filter the list by one or more tags or show only untagged segments. Exports follow whatever search and filters you have applied.
A new look for ProConnect
ProConnect now wears its new brand throughout: the navy palette and logo from our recent rename, a fresh typeface, and clearer buttons and highlights. Your B2B Store shop shares the same colours and font, so the two feel like one product.
Insights at a glance on your store home
Weather and demand insights now sit in a neat strip of pills just beneath your store's banner, so customers see what matters without scrolling past it. Hover or tap a pill for the six-day forecast or the full detail of a demand alert, complete with suggested categories and a shortcut to the right products.
Contact names shown across lists
Submissions, invites and the consent log now show a contact's name above their WhatsApp number, matching how contacts already appear in campaign recipients, engagement and conversations. Customers are shown the same way everywhere too, with the name first and the reference underneath.
Updated submissions rise to the top
Submission lists now order by latest activity, so a request the assistant has just added details to appears first rather than staying where it was first recorded. Each updated row also shows when the last change was made.
Submission updates stay within the fortnight
The AI assistant now only adds new details to submissions from the current and previous week, matching the conversation it can see. Older requests are left untouched, so a customer who returns later starts a fresh submission your team will spot as new.
Smarter AI with Gemini 3.8 Flash
Your AI assistant, WhatsApp agent, weather overviews and demand signals now run on Gemini 3.8 Flash, released today. Expect sharper, more helpful responses with the same speed you're used to.
Tell the assistant exactly what to capture
Each AI task now has captured details: a list of the pieces of information the assistant should collect, such as a business name, a quantity, or a yes-or-no answer. Submissions show those answers in a fixed order, and each task has its own page with its details and most recent submissions.
See which campaign a reply answers
When your AI assistant records a submission for a campaign reply, it now links the response to that campaign so its report shows how many contacts responded. You can also attach a task to a campaign as a hint for the kind of replies you expect.
Tag your campaigns
Label scheduled campaigns with tags such as "Catering" or "Retail" so you can see at a glance which stream each one belongs to. Tags follow campaigns through to your sent history, where you can filter by one or more tags or find campaigns that are still untagged.
Target customer lists
You can now manually specify up to 500 customer references when building a WhatsApp segment. This makes it quicker to target an audience selected in your ERP, CRM, or accounts system.
Submission details at a glance
Submissions now have dedicated detail pages, with clearer answer summaries and full responses available from the list. Advanced raw data remains close at hand for troubleshooting.
Customer requests join Submissions
Human handoff requests now appear alongside form responses on the Submissions page under AI Tools, giving your team one place to review customer input.
Flow responses are now Submissions
WhatsApp flow responses now appear as Submissions, with clearer links to the contact and campaign behind each response. Requests from customers remain available separately under Requests.
Contact customer links
Deleted customers are no longer shown as linked to contacts in contact lists, contact details, or exports.
One submission per request
When a customer adds detail to a request they have already made, your AI assistant now updates the existing submission rather than recording a new one. Each submission page shows when it was last updated, so your team sees the full picture in one place.
Find AI tools in a clearer order
AI Tools now puts Tasks and Submissions first, followed by the Knowledge base and Voice Agents, making the menu easier to scan.
Give your AI assistant Tasks
Create Tasks that tell your AI assistant which customer requests to capture and what information your team needs. Human handoff is now a Task too, giving you one flexible place to manage the actions available across your WhatsApp channels.